Sport

GIVERS – Using behavioural science to recruit and retain volunteers more effectively

Fujiwara, Daniel; Lawton, Ricky; Watt, Will. Sport + Recreation Alliance, June 2018.

This research report provides an evidence-based guide for organisations working with volunteers. It explores the benefits associated with volunteering, the reasons and motivations that compel people to volunteer and the barriers and obstacles that prevent organisations from attracting more volunteers. It also offers messaging techniques that can be used to help recruit and retain volunteers, effectively.

Sport New Zealand

Volunteers are a valuable resource in the play, active recreation, and sport sector. We need to hold onto these amazing people to ensure their continued involvement.

Our resources aim to help organisations understand volunteers’ motivations for becoming involved and keep them at the heart of the sector. Read more information, insights and ideas to assist your organisation to find and look after volunteers who can help to deliver your sport or activity.